Failure – Gerry Mooney Illustrating Dickens

I know! I’ll advertise on Facebook!

Yes, it seemed like a good idea. It’s been a few years since I’ve advertised on FB, and though the process was a bit multi-layered, I got through it and managed to run an ad. It didn’t help!

But BLEAK HOUSE is a different project, and it was more about getting the word out a little wider than it was about making sales. I decided I could spend $91 on running this ad for a couple of weeks, fine-tuning audiences interests, geographical area, and other parameters.

How “A Christmas Carol” Ends

Man, I really didn’t want to write this post. I had big plans, as I wrote about in my post of Sept. 10. Create a set of charming scenes from Charles Dickens’s holiday classic as three-color linoleum prints, and do it in time to sell them for this Christmas season in my Etsy shop, which I set up primarily to try selling some of my BLEAK HOUSE prints. Ambitious but doable, I thought.

It actually started out very well. I developed my sketches into imagery that I was very happy with. I enjoyed designing the lettering with a loose but classical sort of letterform, and of course thinking about and drawing the characters was a lot of fun. I was making good progress! The key factor was time, since I was starting maybe a little late for the holidays, due to the complexity and somewhat experimental nature of the project.